No, my parents didn’t name me after a Mexican Appetizer. They loved me. They actually gave me a very nice, Catholic name after my grandmother. I evolved into my cheesy nickname.
The story is, I found roller derby in my mid-20’s and took the pseudo name ‘Nacho Girlfriend’ — like “I am not your girlfriend, I am here to hurt you.” So, at first, “Nacho” started out as a nickname that only my social circle called me.
Later in 2006, I decided to start my own freelance design firm, and worried about being just ‘Theresa Montiel Designs’ or ‘TM Designs,’ so I started brainstorming business name ideas, taking into consideration…
- when I mentioned to anyone what I did, I often hear the same similar story, the person has a friend or a friend of a friend or cousin’s half-step-sibling who does graphic or web design.
- when I first started out, I was often the designer who “fixed” things — brought in to either correct abandoned or botched projects from previous contractors or employees.
So at first it was kind of a joke in my mind, the same way “Nacho Girlfriend” was a pun…there’s “yer mom’s,” “yer cousin’s,” “yer brother-in-law’s half cousins” designs and then there were mine (which were more effective and clients were happier with). And I wanted to be unique and have a striking name that clients remembered. So why not “Nacho Momma’s Designs”?
Now, a decade later, friends, clients, coworkers, and family members all know me as “Nacho.”