Part gaming and cosplay resource, part DIY jewelry and accessories shop, WVA encompasses all things Comic BLERDY (Black + Nerdy). Founded my a family of makers and creatives to channel all of their personal and connected interests.
A Baltimore-based membership makerspace, their mission is to make tools, technology, and the knowledge to use them accessible to all. They are a hub of manufacturing equipment, office and making space, education, and one of the largest community of maker professionals in Baltimore city.
With 34,000 square feet of fabrication shops, studio space, classrooms, an on-site coffee shop, and a wide variety of traditional and digital tools all under one roof, Open Works is the the largest maker space in the country. Offering access to a woodshop, metalshop, CNC router, multiple laser cutters, a industrial sewing studio, an electronics lab, a 3D printing farm, a PC + Mac computer lab, large scale printers, vinyl cutters, plus the education and community support to learn how to use them…your only limitation is your imagination (and maybe the facility hours).
Nation of Makers is a national nonprofit supporting America’s maker organizations through community building, resource sharing, and advocacy, within the maker movement and beyond. Their member organizations have local and national impacts in communities around the world.
And the Nation of Makers Conference (NOMCON), held each June, is the annual national conference that brings together leaders from maker organizations. I was lucky enough to work as their conference brand manager and have continued to do other poster and community projects that supports access and equity in maker and hackerspaces across the US.
The idea for the Infinite Miracle Jewelry company was inspired from the two TedX Talks that the Founder, Elizabeth Havlicek was invited to give. The hand written notes, e-mails and phone calls she received let her know that this message – that we are all STILL a Miracle – was a powerful one that resonated with the people who heard it.
The “Vision” of the shape of the Infinite “M” was truly a Divine one for Elizabeth. She does not feel like the Designer, but more like a “Steward” of the message from a Higher Power.
I built the IM brand from the ground up — from logo design and packaging design, to the social campaigns and overall online presence.
I dove deep on the social media for this brand, creating both evergreen graphics along with seasonal campaigns. An evergreen example would be the ASTROLOGICAL SERIES, because the “Theresa” collection necklace gave you a choice of your birthstone, I created posts and graphics that spoke directly to those signs…discussing their strengths. For a seasonal campaign — and because I love Halloween — I created a short series of illustrations that connected the “Infinite M” from the logo into a mask elastic…playing on the pun of mask, reminding folks not to MASK the things that make them special.
Stemming from my experience and contacts working with FASCINATIONS and Entrenue (FASCINATIONS’ wholesaler)…a small highway-side novelty shop out of Amarillo reach out to me concerning their branding. Their new female owner had inherited it and wanted to rebrand the business to be more inclusive and female-friendly.
So we set out on a full rebrand and at first it was just a logo. But like potato chips, FANTASY SuperStore couldn’t have just one (marketing project). Our engagement later expanded to a full website redesign and an annual sex positive + LBGT-focused social media and billboard campaign.