A “FANTASY” Branding Project

Stemming from my experience and contacts working with FASCINATIONS and Entrenue (FASCINATIONS’ wholesaler)…a small highway-side novelty shop out of Amarillo reach out to me concerning their branding. Their new female owner had inherited it and wanted to rebrand the business to be more inclusive and female-friendly.

So we set out on a full rebrand and at first it was just a logo. But like potato chips, FANTASY SuperStore couldn’t have just one (marketing project). Our engagement later expanded to a full website redesign and an annual sex positive + LBGT-focused social media and billboard campaign.