Phoenix Theatre creates exceptional theatrical experiences by using the arts to articulate messages that inspire hope and understanding….and this season is no exception.
The entire season is comprised entirely of musicals, but has a vast diversity between light hearted to political to “classical.”
My goal was to create a “family” and a visual cohesion between all these very different shows. They are all custom digital illustrations, because I knew that the pieces would need to be blown up to street billboard size, but also needed to be built so they could be broken apart for the use in marquee, ticket, and social application.
I tried to unify these with a very clean “hero” icon to tell you the story of what the show is about and the use of their branded font, while sprinkling in some font diversity to show the energy.