LGBT friendly, Kortney Key, AKA “Goody Goody Blooddrop” the Arizona Derby Dames All-Star, holds the helm of the Goody Wax as a local esthetician who offers waxing, facial, and eyelash extension services.
- Constructed the brand and brand standards
- Designed custom illustrated characters for both digital and print collateral
- Created coordinating marketing materials including business cards, t-shirts, fliers, coupons, website, and social media
- Collaborated on branding personas and marketing strategies to maximize clientele retention