Meet Max. The internal mascot of Eminent SEO. Max was invented my owner and CEO, Jenny Stradling to help promote comradery within the office, but also as a fictional liaison between the internal team and the clients.
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Max was first folded into Eminent SEO’s social media channels, which gave a persona for current customers and prospective clients to ask questions, share success stories and engage with other companies. He was cute. He was friendly. But even better was he was a super smart and a creative little monster that had a wealth of knowledge about everything web and SEO related.
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In efforts to expand his reach, swag was soon offered via RedBubble for both internal team members and external clients. And when I came into Eminent as an Art Director in late 2016, Max (cough-couhg-Jenny) had a vision grow and expand his character. So using my illustrative skills, I brought Max the Monster in as spokesperson in more of ESEO’s educational blog articles and meme-like social posts where he was the star. I bent and morphed his presence via costumes, accessories and activities so that he could become a “Max-of-all-trades,” as it were.
We educated clients about the latest greatest things happening in SEO via our articles, but I also used the platform of these illustrations to even give a voice to some of the internal complaints (and joys) of being apart of a marketer. Below are some of my favorite MAX graphics I created.
![Eminent SEO-cial](https://xkk882.a2cdn1.secureserver.net/wp-content/uploads/2022/05/2022-webBanner-EminentSEO-2-1024x576.jpg)