Theatre Company + Event Space • Phoenix, AZ
FUN FACTS: The Phoenix Theatre was founded in 1920, and is among the oldest continually operating theaters in the west!
This design project goal was to create a “family” and visual cohesion between all these very different shows — because although very different in theme, message, and style every show in the 2016/2017 Season was, in fact, a MUSICAL. I unified these shows with a very clean “hero” icon/image to give some foreshadowing of the the show’s story.
FINAL 2016/2017 Season Artwork
Using the flexibility of vectors, the original elements could be broken apart for any platform — from billboards to social media graphics
With the goal of building awareness, some custom direct mail pieces were designed to get the community excited about the more unique shows