OOOH! SO GOOD Popcorn Company Branding

One of my favorite things to do is take some one’s dream and help make it a reality.

I was lucky enough to reconnect with an old colleague during the pandemic, Ms. Elizabeth Havlicek. She had sent me a care package with some home made treats to cheer me up during the shut down and it worked like gang busters. It was the tastiest, most amazing gourmet popcorn I have had in my life! I called to thank her and tell her how OH SO GOOD it was. Over the call, I learned she wanted to resurrect her baking business once the world opened back up and was having thoughts about possibly just doing a popcorn company.


So we took the best and most common compliment and branded her new treats — OH SO GOOD!

I designed everything from the branding to the packaging, the Kickstarter campaign to the launch, along with the shopping cart website. And today…through the networking and marketing efforts, she is in a number of small grocery stores including Rollin’ Oats in St. Petersberg + Tampa, FL , she is one of the newest additions to, with more opportunities for distribution in the POPPER!


Identity Creation
Created custom typographical icon along with the coordinating color spectrum for flavors.

Package Design
Wanting to convey the joy of eating this lovely treat, I concepted and designed “Smiley” the OOOH! SO GOOD mascot who shows up not only every package of OOOH! SO GOOD, but is sometimes featured in some the custom illustrated social media posts.

Kickstarting off on social
To get the business rolling, Elizabeth started with a Kickstarter campaign. The campaign was so successful I did a whole fiscal quarter’s worth of custom illustrated social media graphics for the holiday season.

Buying online
Til brick and mortar locations can be solidified the store front for OOOH! SO GOOD is their online shop. You can buy alllllll the flavors of Golden Brittle Popcorn and even get them in custom gift package mailed directly to you or your favorite snack-friend.